Near the end of April in Elbląg, the provincial government will demonstrate the investment potential and export capabilities of the Warmia and Mazury region to representatives from Sweden and Finland. Direct meetings are also planned between the entrepreneurs from Scandinavia and the regional and local government, and also with representatives of business-related institutions.
The „Open to Scandinavia” (“Otwarci na Skandynawię”) conference will take place on April 21 in the New Town Hall at Rzeźnicka St. After the conference, entrepreneurs will have the opportunity to participate in B2B meetings. Guests will also be able to enjoy another attraction – a cruise on the Vistula Lagoon which will allow them to appreciate Elbląg's excellent geographical location.
The “Open to Scandinavia” event, which is taking place already for a third time, constitutes another stage of the intensive promotion of the Warmia and Mazury region aimed to business coming from Scandinavian countries. Other activities so far included incoming and outgoing business missions, direct meetings and contact, promotional campaign and the Warmia & Mazury Cup golf tournament organized to develop Polish-Scandinavian business. This interest in the northern countries is not accidental – as the “Puls biznesu” Polish daily paper reported in their March 4 issue, Scandinavia is becoming an increasingly attractive market for Polish companies – currently ca. 7% of all wares sold across the border end up there (in 2014 Polish companies sold goods there amounting to a total value of 11.5 billion Euro). Sweden is ranked 8th among Poland's business partners, Norway is ranked 15th, Denmark 17th and Finland 25th.